Wolters Kluwer Game Badge
Illustration project for Wolters Kluwer. Created illustrations for the game badge that will be used for ACSM's International Health & Fitness Summit. Each badge was designed to be collectible as a reward system for the users after completing specific actions on ACSM’s annual summit platform.
The client wanted clean, crisp and playful style for the gamification of their event page while adhering to the brand’s identity and color.
And the key was to create badges that can work well even when scaled down to 30 pixels.
Scale Comparison
